Discovery signs up for Kwesé TV distribution
18 November 2016
Four Discovery channels are destined for Econet Media’s Kwesé TV after a content deal was sealed between the US broadcaster and nascent African pay-TV platform.
Discovery IDX How Not to Kill Your HusbandThe non-fiction channels – mystery and suspense channel IDX, Discovery Science, Animal Planet and the new turbo-charged entertainment channel DTX – will be available when Kwesé TV launches.
“Our purpose is to give our audiences access to the best programming from all over the world,” said Joseph Hundah, CEO, Econet Media. “Discovery’s thought-provoking and compelling content is globally recognised for its quality and entertainment value. These channels are a natural fit for Kwesé, adding a unique dimension to our programming which we believe will appeal to our different audiences across Africa.”
“Joining forces with Kwesé represents our commitment to expand our African consumer fan-base and bring our content to more audiences, across more screens than ever before,” said Dilek Doyran, vice president of commercial development, Discovery Networks CEEMEA.
“IDX is one of our most globally successful channels, with sticky content that keeps its female audiences gripped to their seats as the mystery unfolds; while DTX, our newest channel brand for younger males, offers lovers of turbo programming a dedicated home to quench their first for everything fast and loud. With Animal Planet and Discovery Science included, this is the perfect channel line-up for the whole family to enjoy,” he added.
The content deal will bring African audiences Discovery Science programming such as Stephen Hawking’s Universe, Alien Encounters and Storm Rider next year, while Animal Planet will have new wildlife shows in 2017 such as Deadliest South Africa and Meet the Penguins, as well as the globally popular series Treehouse Masters.
IDX, meanwhile, carries real-life stories of passion and revenge, with content next year including People Magazine Investigates, How (Not) to Kill Your Husband (pictured) and Married with Secrets.
DTX will debut in Africa on Kwesé with content focused on speed, adrenaline and extreme sports including a dedicated Eurosport block on Sundays. The channel’s programming early next year includes How it’s Made: Dream Cars, Kindig Customs and Fantomworks.
DTX will be exclusive to Kwesé across Africa, alongside Animal Planet, which will be exclusive in select markets including Ethiopia, Ghana, Kenya, Lesotho, Liberia, Nigeria, Rwanda, Democratic Republic of Congo, Sierra Leone, Tanzania (including Zanzibar) and Uganda.