MultiChoice launches rewards programme for DStv customers
10 March 2017
Multi-Choice has launched a new continent-wide incentive programme called DStv Thanks, aimed at offering rewards to DStv customers.
Commenting on the incentive, MultiChoice Zimbabwe chief executive officer said: “We are delighted to join in the launch of DStv Thanks, which is a means by which we can appreciate our customers. As we place customers at the heart of our business, this is one of the ways of showing our gratitude for their loyalty and support by offering them more value.
“We remain committed to improving our value-added benefits and creating platforms on which we can show gratitude to our customers for being part of our family,” he said.
DStv Thanks is aimed at recognising and rewarding subscribers for their commitment to the brand, especially those with subscriptions that have remained continuously connected to DStv for three months or more.
“The first rewards awaiting subscribers are four additional entertainment channels featuring the hottest telenovelas, movies and top-rate local and international content for the whole family to enjoy at no extra cost,” said Mangwende.
The channels offer an exciting line-up of ‘not-to-be missed’ new shows with something for everyone in the family to enjoy:
Zee Bollymovies on DStv channel 114 is a Bollywood movie channel with a mix of classic and contemporary movies dubbed in English. The channel will launch with movies such as Mohra, Kushi, Shaitan and Fitoor.
Viasat Life on DStv channel 177 is a factual entertainment channel with inspiring stories of ordinary people who have made it big, filled with insightful and practical information. The channel features shows such as Martha & Snoop’s Potluck Dinner Party, Dwayne ‘The Rock’ Johnson in Wake Up Call and a variety of lifestyle shows like House of Curves, The Three Day Nanny and My Floating Home.
Nina TV on DStv channel 143 is a telenovela channel featuring African and Brazilian soaps embracing romance, passion, drama, suspense, action and vengeance. Viewers can enjoy movies such Lalola, Brave Woman, Side By Side and Mali.
Trigger on DStv channel 188 is aimed at the male members of the audience, featuring content with ‘a dash of macho.’
The new channels launched on Tuesday March 7 and until Tuesday March 21 all DStv customers will get the opportunity to experience unlimited access to these channels. Thereafter, uninterrupted access will continue for all customers on Premium, Compact, Compact Plus, Family and Access bouquets who stay continuously connected for three months or more.
“When putting together this rewards programme, we analysed the best global rewards practices, as well as what our customers love about the DStv brands. The rewards offered had to provide greater value to our loyal customers beyond the normal, while also providing more motivation to stay loyal to our platform,” said Mr Mangwende. Read the full article in The Fininacail gazette here
Source: Financial Gazette 7 March 2017