7 April 2017


Call for submissions: 38th DIFF campaign

The Durban International Film Festival (DIFF) is entering its 38th year in 2017 and is looking for a young, inspired new image to represent the festival. The DIFF team is looking at creative ways to represent the festival and expand our reach to attract more attention from the public, media and global film community.

Designers and agencies are invited to pitch for the DIFF 2017 campaign.

Pitches should include the following:

* A concept rationale of the visual campaign presented including reference.

* A near-to-complete poster design artwork in your own style. Anything goes (illustrated/photography/hand rendered/vector etc.)

* Present an execution plan that shows possible roll out to:

* A1 Poster and A5, A6 publications

* 30 second moving video/animation promo (concept and treatment only)

* Landscape website banner

* T-shirt design

Some campaign guidelines:

* Our target market is very broad, so the campaign should be something that speaks clearly across cultures, maintaining a local edge while speaking to an International audience in a visual language that is understood by all.

* We are looking for something completely new. Check out the festival archive of posters, and what has come before, and how that legacy can be reinterpreted for today’s audiences.


Please submit your design in a PDF file to mthembug@ukzn.ac.za, along with a short written rationale to explain your design. All entries must have the subject line DIFF 2017 Campaign Submission


- The selected campaign designer will be paid R10 000 for the use of the campaign concept and the handover of the final poster artwork.

- A further R15 000 will be paid for the roll-out of finished artwork for associated elements which include:

* T-Shirt design (front graphic and layout of logos and funders text)

* Adaptation of A1 poster to A6 programme and A5 catalogue

* Adaptation of artwork for pull up banners (various specs)

* Web banners (various specs)

* Creative direction of the 30-second video/animated promo. Depending on the medium chosen, this will inform the means in which it is produced, be it animation or live action. The costs of production of this video will be covered separately, but we are looking for an idea that is simple and cost effective.

Draw4Life brings the world of animation to learners from underprivileged communities at CTIAF

Now in its sixth year, the Cape Town International Animation Festival (CTIAF) has gained a reputation as an unmissable opportunity for animation professionals to gather, network and learn. But this March, organising body Animation South Africa reached out beyond the professional community to bring the festival to passionate youngsters who might not otherwise have the chance to discover this world.

The festival curated an outreach programme at Isivivana Centre in Khayelithsa, featuring a half-day workshop in the fundamentals of life drawing hosted by Draw4Life, an initiative by Sparks Flew Development Studio and Animation SA.

Some 70 learners from Khayelitsha, Mitchells Plain and Hout Bay took part in the workshop, which was led by animator and character artist Jac Hamman and other animation professionals who volunteered their time for the cause.

Launched in 2016, Draw4Life is a foundational course in the principles of drawing for animation, offered pro bono by Sparks Flew Development Studio to at-risk teens in the Cape with the collaboration of PASCAP (Partners with After School Care Projects), Animation SA, and The Animation School.

The 10-week programme is aimed at discovering talent and raising awareness of animation as a career choice among secondary school learners. As the industry grows, so does the need for talented young animators coming up through the ranks, says founder and Animation SA Head of Marketing, Julia Smuts Louw. We started Draw4Life to try and address this need with the limited resources we had, at the level where the intervention can make a big difference to later choices: secondary school.

The first D4L group included learners from two high schools in Mitchells Plain: Aloe High and Tafelsig. Sparks Flew worked with PASCAP and The Animation School to identify the first group of eight talented teens, selected on the strength of portfolios and motivations.

Each week s class involved a fun but intensive 2.5 hour workshop in various aspects of drawing for animation, taught by high-caliber industry professionals, including award-winning director Daniel Snaddon. The learners were taught how to observe and draw bodies in motion: the essence of drawing for animation. The models were all students of different physical disciplines, including karate, jiu jitsu, belly dancing, ballet, and acting. D4L was particularly honoured to host Elizabeth Nienaber, a lead ballerina of the Cape Town City ballet.

The classes were so valuable that paying students from The Animation School began attending them as well a great point of pride for us, considering the school ranks among the top 20 worldwide, says Smuts Louw.

The final two classes took place at Triggerfish Animation Studios in Bergvliet, where the learners were exposed to a busy working studio and received classes in digital drawing from character designer Philipe Rios. This allowed them to get their first taste of using professional animators tools such as Wacom and Cintiq tablets.

Our biggest coup was that all eight Draw4Life learners were invited to follow up the drawing course with a short course at Digital Canvas Academy, free of charge, over the December break, says Smuts Louw. Everyone was keen. All we needed to make it happen was find them tablets. Direct Distribution Services in Cape Town came to the rescue with seven Wacom tablets they had going spare - exactly the number we needed, as it turned out.

One student who particularly shone in the course, Dawood Salie, was awarded a tablet to keep. He received his prize during the prestigious Student Awards event at CTIAF, along with his fellow 2016 Draw4Life alums.

The Isivivana workshop was the programmes most ambitious event to date. It proved that the Draw4Life format can work for bigger groups, says Smuts Louw. However, while wed love to run more once-off events that will expose as many school-goers as possible to the idea of animation as a career, wed like to keep the course itself quite intimate. Rather than offering bigger classes, we want to roll Draw4Life out in more cities, and expand the impact in this way.

Animation SA will continue to nurture relationships with all interested graduates and help them look for opportunities to pursue animation as a career. Eventually, with the right sponsorship, we would like to be able to fund a scholarship ourselves, says Smuts Louw. The talent we have discovered so far leads us to believe this is totally achievable.

For more info, please contact Julia Smuts Louw at marketing@animationsa.org