ABS Broadcast launches Afrobeats music channel for iROKO
30 June 2017
Last week, ABS Broadcast successfully launched iROKO Music on French premium television platform, Canal . The Afrobeats music channel features the latest music videos and throwback tracks from popular Nigerian music artists and is broadcasting to French-speaking Africa. This is iROKO s fifth channel launch in the global television market.
iROKO Music is using ABS Broadcast s in-house channel management system, ABSolute. The cloud-based scheduling solution gives iROKO the ability to manage all elements of their programming with ease, including EPGS, playlists, music reporting and on-screen graphics. The broadcast service provider is also operating the music channel s playout from their playout facility centre in London.
Jason Njoku, CEO of iROKO comments that Afrobeats is the sound of Africa. As we have built out our TV audience across the continent, our team noticed that there were plenty of channels showing a Nigerian music hour , but nowhere, was there a dedicated channel showing Afrobeats 24/7. We live in an on-demand economy consumers don t want to wait for that hour , they want it now.
iROKO Music, which was project managed by ABS Broadcast in a one month deliverable date, gives iROKO direct access to over 2.6 million subscribers across 26 African countries.