In brief

24 August 2017


Canal+ Advertising, a subsidiary of Canal+ International, announced that the audience share captured by Canal+ channels in French-speaking Sub-Saharan Africa has increased by 1 percentage point since 2016 to reach an average of 29 percent, based on a study published by Kantar TNS. The finding comes from the latest wave of the Africascope survey, carried out between September 2016 and June 2017 in eight African countries (Burkina Faso, Cameroon, Ivory Coast, Gabon, Mali, Senegal, Congo and the Democratic Republic of the Congo). Source: NexTV