Movie ticket price hikes in South Africa

24 August 2017

Investment

Ster-Kinekor and Nu Metro have increased movie ticket prices, with 3D movies at top-tier Ster-Kinekor cinemas going from R91 to R97.

Ster-Kinekor did not increase ticket prices at several of its cinema complexes, however, including Southgate, Parow, Maponya, Promenade, and the 2D prices at N1 City.

Nu Metro’s 3D prices went from R85 to R95, while it did not increase its 4DX ticket prices or the ticket prices at its Worcester complex.

Both cinema chains also had ticket prices cuts. Ster-Kinekor cut its 3D prices at N1 City, and Nu Metro reduced its prices for Scene VIP

“An annual price increase is normal for most companies operating within the entertainment and service industry sectors,” said Ster-Kinekor.

“The average ticket price increase is between 6% and 7%, which is in line with the country’s current inflation rate.”

Price differences

Ster-Kinekor has a differential pricing model to respond to the current competitive environment in which it operates.

Ticket prices vary across sites, which means the price increases at these sites vary too.

“Like any business, supply and demand plays a role in how Ster-Kinekor determines which titles are scheduled at which sites, and what the ticket prices are at these sites.”

“Additionally, overseas customers pay more for movie experiences compared to South Africa.”

Ster-Kinekor also highlighted that special benefits and discounts apply to members of its free loyalty programmes: SK Club, Discovery Vitality, and Edgars Club.

The loyalty programmes operate independently, and Ster-Kinekor said you can belong to all three if you wish.

It also offers discounts for pensioners, children, and for block bookings. Read the full article on MyBroadband here.