DStv Now breaks live streaming records with The Money Fight
8 September 2017
DStv Now has broken all previous records with the live stream of The Money Fight between Floyd Mayweather Jr and Conor McGregor. The daily live stream audience peaked at 40% above any previous high on the DStv Now platform, including those driven by events in traditional prime time .
Live sport has been one of the main drivers of growth for DStv Now. With its unrivalled and exclusive sports offering of up to 12 live streaming SuperSport channels, DStv Now has grown monthly usage more than 50% in just three months and has doubled in the last six months. To put the growth of live streaming on DStv Now in context, the Money Fight audience was 30 times larger than that for the Mayweather vs Pacquiao live stream just two years ago.
And it wasn’t just the main event which drove up audience numbers. Almost as many fans visited the live stream for the build-up and undercard as the main event, while many others used Catch Up in the DStv Now app to view the fight at a more civilized hour or watched the All Access documentary. The Fight coverage started at 03:00 CAT, with the main event starting just before 06:00 CAT. Users tuned in on their decoders, or the DStv Now website and APP (iOS and Android).
Worldwide, the fight between the boxing superstar and the MMA phenomenon was mostly available on a pay per view basis. However, SuperSport made sure DStv Premium customers across Sub-Saharan Africa could view The Fight live, at no extra cost. Read the full article here: