Discop Africa: African Music Biz Tries to Find Its Groove
2 November 2017
JOHANNESBURG — “Why is the musician and artist always at the bottom of the barrel?”
The question posed by Michael Balkind, director of digital media strategist Contentbar, was on the minds of film and music biz veterans gathered at Discop on Friday, during a lively panel discussion on how African artists can benefit from the rapidly evolving digital music ecosystem.
Earlier in the day, Discop organizers announced the launch of Discore, a program geared toward music industries across Africa with a focus on music production and supervision for content, licensing, synch deals, and their implications for African artists.
A partnership with ONGEA! Africa, hosts of the annual ONGEA! Eastern Africa Music Summit in Nairobi, the inaugural edition will be held at Discop Abidjan in May 2018, providing an opportunity for music bizzers to interact with their counterparts in film and TV within the framework of Africa’s largest TV content market. Read the full article on variety here.