Nollywood powerful tool for “soft” diplomacy – Envoy

1 December 2017

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Ambassador Audu Kadiri, Nigeria’s Permanent Representative to the United Nations (UN) office in Geneva, says Nollywood is fast becoming a very powerful tool for “soft” diplomacy for Nigeria.

Kadiri spoke at the exclusive screening of the Nigerian film,“The CEO’’, at the World Intellectual Property Organisation (WIPO) headquarters in Geneva, during its 35th session of the Standing Committee on Copyright and Related Rights (SCCR) recently.

The film, “The C.E.O.’’, was produced by Nigeria’s acclaimed film producer, Kunle Afolayan, and it is the seventh-highest-grossing Nigerian film by the domestic gross of N60m.

A statement from the Nigerian Embassy in Switzerland, e-mailed to NAN on Sunday in Abuja, said the envoy described Nollywood as a very important industry in Nigeria.

He said Nollywood has been rated the world’s second-largest movie industry by volume, next to India’s Bollywood, with high entertainment value to the African region and Africans in the diaspora.

The Ambassador also stated the important role the Nigeria film industry has played in the employment of a large number of creative workers in the downstream sector of distribution and marketing, contributing about 1.4 percent to Nigeria’s GDP.

“Nollywood has also provided value content to support other copyright inter-dependent sectors such as broadcasting, telecommunications and advertisement and by extension, fast becoming a very powerful tool for soft diplomacy,’’ he said.

Commenting further, Kadiri referred to the new category of Nollywood films as the “New Waves,” an emerging phase of Nigeria movies or cinematography. Read the full article on PM News here