kykNET moves Kwêla again, adds doc series about SA’s TV history
12 January 2018
Cape Town – kykNET (DStv 144) is moving its weekly Afrikaans magazine show Kwêla to a new timeslot again from this weekend – now to Sundays at 18:00 – and is adding a new documentary series, Oppi Kassie, looking at the history of South African television.
Just 5 months after moving Kwêla in mid-July 2017 from its longtime weekday berth on Wednesdays at 20:00, to Sunday nights at 20:00, kykNET is now moving the show to an earlier timeslot on Sundays from this weekend where it will now be shown at 18:00.
The 20:00 timeslot on Sunday nights have had a negatively impact on Kwêla ratings the past 5 months with kykNET that gave Afrikaans viewers a lot of weekend "viewing homework".
Besides Kwêla that moved to Sunday nights, kykNET also shunted its other weekly entertainment magazine show, Bravo! from Thursdays to Sunday nights in July. Both shows are produced for kykNET by Homebrew Films.
With both interview-heavy shows that moved as part of broader kykNET schedule changes in July, having two Afrikaans entertainment magazine shows both doorstopped on the TV schedule on the same Sunday night, created a lot of "watch work" from the same genre for viewers, coming at the end of a week when viewers want to relax with less taxing fare.
Courting a highly similar audience as M-Net (DStv 101), the kykNET programming also started to directly compete with its sister channel on DStv in terms of viewership overlap, with a lot of viewers who would usually watch Bravo! and Kwêla on kykNET, but also Carte Blanche and the Sunday night 20:00 movie on M-Net and who have now been forced to make difficult choices or channel hop from the one to the other during ad breaks.
kykNET now says Kwêla is moving to 18:00 from Sunday evening with "the new 18:00 timeslot giving viewers the opportunity to approach their Sunday evening's more leisurely".
The format of Kwêla remains unchanged with anchor presenter Hannes van Wyk and field presenters Johnny Davids, Therese Benade-Bam, Minki van der Westhuizen, Willem Botha, Pieter Koen and Andre Weideman. Read the full article on Channel 24 here