Stream the African classic that inspired Beyonce and Jay-Z's viral new tour poster
23 March 2018
Beyonce took to Instagram to announce her new On The Run II stadium tour with Jay-Z, using a striking poster image of the couple on a bull-skull-trimmed motorbike, inspired by Djibril Diop Mambety's Touki Bouki, a classic Senegalese film from 1973. Her Instagram post racked up over 3m views in under 24 hours.
Available to stream on Showmax in Africa, Touki Bouki is the story of two lovers - a cowherd and a university student - who dream of escaping to Paris from Dakar.
Winner of the FIPRESCI Critics Prize at the Cannes Film Festival in 1973, among other awards, Touki Bouki is widely considered a classic of world cinema, regularly appearing on lists like Sight & Sound’s 100 Greatest Films Of All Time and Empire’s 100 Best Films Of World Cinema.
Beyonce’s not the first celebrity to celebrate it. Oscar-winning director Martin Scorsese (The Departed) hailed Touki Bouki as “something else again… A cinematic poem made with a raw, wild energy… Touki Bouki explodes one image at a time.” Touki Bouki was digitally restored as part of Scorsese’s World Cinema Project.