Tanzania - Three million receive TV channels on satellite
15 June 2018
MORE than 3.3 million television households receive channels via satellite fleet, the SES satellite monitor study conducted in the local market has unveiled.
According to the study, SES contributes TV channels to 3.3 million homes in Tanzania, reaching about 60 per cent of TV households countrywide.
The SES Vice-President, Sales and Market Development for Africa, Clint Brown said the survey is the first of its kind in the country that involved 6,000 interviews.
He made the remarks in Dar es Salaam last week when he revealed the results of the first satellite monitor study in the country.
“The study also highlights how the broadcasting industry can further expand in Tanzania as 52 per cent of home doesn’t have TV reception, out of the 11.7 million households,” he said.
Among the 5.6 million homes equipped with TV reception, 55 per cent receive their TV channels via satellite, while the rest are received by terrestrial and cable networks (42 and 3 per cent respectively).
The satellite monitor is an annual market research study that provides valuable market insights for industry players, as well as local producers, to further understand the broadcasting landscape and demonstrate the important role of satellite infrastructure.
“The study reveals that Tanzania is full of opportunities and we aim to help local industry players transform those opportunities into success stories.
“Our expertise and understanding of the broadcasting landscape in the region helped us,” added Mr Brown.
Commenting on study, the Manager of Technical services of Tanzania Broadcasting Corporation (TBC), Eng Afidhu Yusuph, said the study needed to be conducted even in rural areas to observe the actual per cent of Tanzanians households receive TV channels via satellite fleet.
Out of 3.3 million homes reached by SES, one million are served directly by its satellites, while the rest are Digital Terrestrial Television (DTT) home fed indirectly by SES.