Boxing clever: FOX Networks has plans for Africa

29 June 2018


New FOX Networks Group Africa VP general manager Evert van der Veer hasn’t spent a lot of time at his desk since arriving five weeks ago, in a move that he calls a “no-brainer”.

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International trips have dominated his schedule and The Media Online catches him the day before he is due to jet off again, this time to Italy and Greece.

His most recent trip saw him head to Swaziland for a FOX Africa boxing tournament in which six African fighters competed. Since launching its boxing offering in February 2017, the content and coverage has grown immensely. Over the course of the year, 12 WBA Pan-African champions were crowned at FOX Sports Africa boxing events in Kenya and Botswana. The next event is on 27 June 2018 at Sibaya Casino and Entertainment Kingdom, with the following one taking place on 20 July 2018 at Carnival City.

Another sport property held by FOX Africa is the West Africa Football Cup of Nations. The inaugural tournament was held in Ghana in 2017, and attracted 180 milion viewers as the coverage was also opened up to the local free-to-air broadcasters. The next two tournaments are scheduled for 2019 in Senegal and 2021 in Nigeria.

The group is concentrating on growing and marketing these two sports, not wanting to overload itself by bringing in further ones, for the moment. Read the full article on The Media Online here.