Sanlam launches first interactive audio drama

29 June 2018

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Following the success of South Africa's first ever WhatsApp drama series - the multi-award-winning Uk'shona Kwelanga - Sanlam has launched a follow-up audio drama, Lives of Grace. This time the series is highly interactive, with the subscriber able to make a meaningful impact on the outcome of the storyline. It plays out over WhatsApp and, for the first time, Facebook Messenger and uses big name actress, Zola Nombona, to engagingly help consumers understand the impact funerals can have on their financial health and make informed decisions.

Dan Pinch, executive creative director at the King James Group, says social media as a medium to educate and tell stories has a lot to offer audiences. Brands have really just scratched the surface. The successes we had using WhatsApp - achieving a total of 44 000 subscribers and 30.5 million impressions - showed us social media is the perfect platform to reach our audience and we are excited to continue to explore telling compelling stories this way. Read the full article on Screen Africa here.