New WTCR TV agreement for Sub-Saharan Africa
29 June 2018
Highlights of the WTCR – FIA World Touring Car Cup presented by OSCARO will be shown on television in Sub-Saharan Africa following an agreement between WTCR promoter Eurosport Events and StarTimes.
StarTimes is the leading digital TV operator in Africa. It serves nearly 10 million subscribers with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3000 convenience stores and 5000 distributors.
The StarTimes Group, a Chinese multinational media company based in Beijing, owns a featured content platform with 480 authorised channels consisting of news, movies, series, sports, entertainment, programmes for children, fashion, religion, among others. The channels are broadcast in 10 different languages, including English, French, Portuguese, Africa indigenous languages and Chinese.
“We are very proud to broadcast the WTCR OSCARO to our African audience. StarTimes is always looking to offer the best sport content and with WTCR OSCARO, African car fans are getting the top competition for touring cars,” said Cole He Xin, StarTimes Media Division Sport Director.
StarTimes’ coverage of WTCR OSCARO will focus on race highlights in 2018 with all 10 events due to be shown during the remainder of year. Read the full article on Eurosport here.