Africa’s Kwesé Moves Into Local Content With New Original Series on Kwesé iflix
30 November 2018
Kwesé iflix, the multiplatform African entertainment network, announced a slate of original programming Thursday, marking its first foray into original content in a region with a large youth population and fast-growing Internet and smartphone penetration.
Each of the three new original series comes from a different African country – Kenya, Tanzania and Nigeria – in a reflection of the continent’s diversity but also the challenge of developing content that can cross borders. Kwesé iflix’s CEO Mayur Patel said that the new slate “underlines Kwesé iflix’s ambition to lead an entertainment revolution” in Africa and that it “pushes the limits” for local content.
“We are thrilled to work with local top-tier industry players to offer our users some of the region’s top entertainment franchises,” he said. “We want to grow and establish Kwesé iflix as the new home for the region’s most talented producers and actors.”
Kwesé, a subsidiary of Econet Media, earlier this year announced a joint venture with iflix Africa, the regional offshoot of the Asia-based streaming service.
First out of the gate of the three new shows is Kenyan crime drama “Nganya,” a gritty series set in Nairobi’s criminal underworld. Produced by Kenya’s Assignments Studios, the 13-episode first season was released Thursday on the Kwesé iflix mobile app.
The lineup also includes Tanzanian telenovela “Nyavu,” which will be released in December, and an untitled docuseries, produced in Nigeria, slated for an early 2019 release. Read the full article on Variety here.