Afrotainment signs a major agreement with Comcast

30 November 2018

Distribution

After a thorough evaluation of over 50 proposals, Comcast Corporation (Nasdaq: CMCSA) announced today it has selected AFRO, a channel from Afrotainment to be broadly distributed on Comcast Cable systems beginning in January 2019. Comcast selected AFRO which provides quality entertainment that highlights and features TV and movie content about African American and black communities.

“The offering from AFRO serve as an excellent complement to the growing catalog of programming choices we offer about global black communities,” said Keesha Boyd, Executive Director, Multicultural Products at Comcast Cable. “We remain committed to delivering a wide array of programming by partnering with independent networks, such as AFRO, to better serve our increasingly diverse customer base.”

 

"We are excited to bring AFRO’s live content and growing on demand catalog of more than 300 hours of original programming to millions of Xfinity customers. Comcast’s selection of AFRO, which is a recognition of the rich diversity in black content and culture, solidifies our position as a leader in polycultural black home entertainment in North America," said Yves Bollanga, Founder and CEO of Afrotainment.

 

To narrow down the proposals received, the main criteria Comcast considered were: the content of the network; whether the network is fully financed; whether the network’s ownership and/or management group(s) are well established, have relevant experience, and are substantially owned by African Americans; whether the network is already launched and has existing or potential multichannel video programming distributor (MVPD) distribution; price; and whether the network and its potential carriage provide value to Comcast and its customers.

 

In 2011, as part of Comcast’s commitments made in connection with the NBCUniversal transaction, Comcast agreed to launch 4 new independently owned and operated African American networks. In 2012, Comcast launched ASPiRE and REVOLT two networks respectively owned by Magic Johnson and Puff Daddy. In January 2019 Comcast will launch AFRO and CLEO TV (a channel owned by Urban One) as part of this commitment. AFRO and CLEO TV will join over 100 diverse networks available across Xfinity platforms.