FranceTV Publicité and Canal+ Advertising join forces to boost the advertising revenue of France 24, TV5MONDE and the MCD radio station
14 December 2018
TV5MONDE and France Médias Monde (representing France 24 channels in French, English and Arabic as well as the Arabic-language radio station MCD – Monte Carlo Doualiya) invited bids from advertising agencies to serve all their broadcasting platforms (TV, radio and digital environments) in 2019–2021.
FranceTV Publicité, which has worked with TV5MONDE since 2008 and France 24 since 2011, won both tenders and asked Canal+ Advertising to supply the two global channels in francophone sub-Saharan Africa.
Their combined bids secured the « advertising agency » tenders for the next three years.
The France Télévisions Group’s advertising agency is pursuing its aim to maximize the public broadcasters’ sales revenue throughout the world.
Source: Press Release