Content – In brief
4 January 2019
Disney is facing a major backlash after trademarking the phrase 'Hakuna Matata' ahead of the release of its live-action Lion King remake. The phrase, which loosely translates to 'no worries', is commonly used in eastern and southern Africa, and Disney has now been accused of cultural appropriation. Zimbabwean activist Shelton Mpala has started an online petition for the trademark on the phrase to be removed and, at the time of writing, just over 160,000 people have signed it in support. In a statement to Digital Spy, a Disney spokesperson said that the trademark hasn't and never will prevent anyone from using it.