MBC Action bags Formula E rights in MENA
4 January 2019
MBC Action has bagged the rights to beam Formula E races across the Middle East and North Africa for the next two seasons.
With live coverage of the final practice session, qualifying shoot-out and the E-Prix itself, MBC Action will also offer post-race highlights and programming between races – as well as preview segments and the Street Racers magazine show.
MBC Action has acquired the rights to covers 19 territories. The network will also air the new Jaguar I-PACE eTROPHY support series live across their channels – the first production battery electric vehicle category using modified road cars.
The media & business development director of Formula E, Ali Russell, declared, “We’re pleased to be bringing the ABB FIA Formula E Championship to so many viewers across the Middle East and North Africa together with MBC Action.”
On the other hand, the senior manager of MBC Action, Ashraf Younis, said, “At MBC Group, we’re thrilled that the Formula E race is happening in Riyadh-Saudi Arabia, as a premiere in the MENA region, in the ancient city of Ad Diriyah.”