Nollywood Calls For Bundled Broadband Services To Boost Nigeria’s Digital Content

28 February 2019

Technology & Convergence

Key players in Nigeria’s entertainment space, Nollywood, have urged the Nigerian government to make bundled broadband internet services widely available in its mission to diversify the country’s economy and boost the arrival of local digital content.

At the Nollywood Economic Outlook 2019 that took place in Lagos, participants requested that the Nigerian Communications Commission, NCC works closely with entertainment practitioners to support local digital content. The chairman of the forum, occasion, Dr Chris Uwaje noted that Nollywood had brilliantly for itself but to make it to the next level, it needed to overcome the current challenge of distribution quickly.

A pioneer Nollywood producer, Zeb Ejiro, called on the NCC to compile an interface with the movie industry to figure out how bundled broadband could be made available to practitioners.

The Executive Vice-Chairman of NCC, Prof. Umar Danbatta, said that the commission’s efforts to reach 30 percent broadband penetration for the country proves its understanding of the power of broadband.

The Zonal Controller of NCC Lagos, Henry Ojiokpota declared that the commission is ready to work together with Nollywood to seek options for mutually beneficial ways to increase the quality of Nigeria’s content and productivity in general. He added that with broadband, digital content could be distributed faster, further and more economically.

Another veteran of Nollywood, Don Pedro Aganbi, said that video-on-demand is a fast-growing trend and Nollywood should tap into it. According to Aganbi, going digital would mean that Nollywood’s films could reach more people in more places.

Source: Vanguard