Comscore Expands Box Office Measurement to West and Southern Africa
7 May 2019
Comscore (SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it will expand its box office measurement service into West and Southern Africa. The global expansion – officially launched on March 1, 2019 – will provide box office measurement data for nine African countries, including Nigeria, the seventh most populous country in the world (population 195 million), and South Africa, the fourth largest country in Africa (population 54 million).1 Comscore box office measurement will capture more than 95 percent of all revenue and admissions in each of the nine new countries.
"As the industry leader in providing the most trusted and accurate worldwide box office measurement, we are thrilled to continue to offer highly valuable worldwide audience data to help our partners succeed and drive business growth," said Jim Zak, senior vice president of theatrical for Comscore. "As the international box office continues to grow in importance for the industry, Comscore is giving our partners the valued ability to leverage audience insights from a massive, and relatively untapped, key emerging market."
The African film market is one of the most remarkable cultural developments in recent decades. The continent already houses a thriving local film industry in Nigeria known as "Nollywood," which is one of the largest film industries alongside Bollywood and Hollywood.2 By expanding to allow for box office measurement and reporting in this densely populated, but previously underreported, territory, Comscore provides film distributors and exhibitors with a unique ability to leverage granular market insights to strategize their future efforts within Africa. Read the full article here.