SuperSport Rolls Out Olympic Channel On Digital Platforms
18 June 2019
As the world counts down to the Olympic Games Tokyo 2020, SuperSport has launched the Olympic Channel content on its digital platforms to further engage audiences on the Olympic Movement all year round.
The Olympic Channel has been made available on supersport.com offering fans Olympic-themed content from across the globe, with an emphasis on their favourite teams, local athletes and sports under the brand of the “Olympic Channel”.
In addition to the locally-produced features that are created by SuperSport, visitors will be able to enjoy Olympic-themed documentaries and original series produced by filmmakers from across the globe commissioned by the global Olympic Channel.
Fans will also access breaking news stories on the road to the Olympics and insights into the next edition of the Youth Olympic Games (YOG) that are set to take place in the Senegalese capital, Dakar, in 2022.
Mark Parkman, the General Manager of the IOC’s Global Olympic Channel said that with Tokyo 2020 just only a year away, the Olympic Channel looks forward to further developing its partnership with SuperSport across multiple platforms with the common aim of building excitement for the forthcoming Olympic Games through relevant and local programming that engages the audience.
Gideon Khobane, the Chief Executive of SuperSport, said that the countdown had begun for the 2020 Olympic Games and that SuperSport is ready to bring the many stories and the exciting build-up to viewers across Africa.
He added that providing access to Olympic content via SuperSport’s popular digital platform and the Olympic Channel would ensure a broad reach and would also complement SuperSport’s linear broadcast offering.