The #1 millennial brand in the US, [adult swim], to make a splash across DStv Africa!
3 July 2019
Renowned counter-culture shows to feature in an epic programming block on TNT this July
This July, for the first time on linear TV in Africa, [adult swim] will be available on TNT as a branded block on DStv, channel 137. This means every weekday from Monday, 8 July, to Friday, 12 July, DStv viewers across Africa will be treated to the three most popular [adult swim] shows, Rick and Morty, Final Space and Robot Chicken!
[adult swim] – The adult-oriented programming block offering animated and live-action series for young adults - brings on alternative, non-conformist, counter-culture content that is honest, sincere and, awkwardly random at times. The channel has enjoyed massive success in the US, making it the number one US cable destination for millennials; the number one performing US channel amongst 18 – 34-year-olds; and broadcasts 8 of 10 most preferred series viewed by millennials in which the phenomenal original production, Rick and Morty, is ranked in the Top 5 best series of all time.
“This is a great opportunity to capitalise on the current success of [adult swim] in Africa following its launch on MultiChoice’s SOVD platform, Showmax, last year November,” says Guillaume Coffin, VP head of commercial and business development, Turner France & Africa. “We hope that the disruptive entertainment block on TNT will raise further awareness of the [adult swim] brand and its offerings amongst millennials across Africa, driving viewers to [adult swim]’s corner on, Showmax.”
Tune in to TNT every day from Monday, 8 July to Friday, 12 July to watch a double dose of back-to-back episodes of Rick and Morty and Final Space where you’ll get caught in fascinating scientific, other-worldly adventures, followed by fan-favourite stop-motion pop-culture parody, Robot Chicken specials. TNT is also bringing its fans a Rick and Morty and Final Space marathon, on Saturday 20 July and Saturday 27 July respectively, where viewers get to binge-watch the complete first season of each of these weirdly unusual, eclectic, surprising, quirky and surreal animation series!
If you miss the TNT [adult swim] block on DStv, there is plenty [adult swim] content available on Showmax including Rick and Morty (S1, S2, S3), Samurai Jack (S5), Robot Chicken (specials and non-specials), The Jellies (S1), Aqua Teen Hunger Force (S1), Black Dynamite (S1) and Eagle Heart.
Source: Press Release