SABC lands deal to air Rugby World Cup final

7 November 2019

Content - Television

South African public-service broadcaster, the South African Broadcasting Corporation (SABC), has reached an agreement with SuperSport to air the 2019 Rugby World Cup final between South Africa and England on the free-to-air (FTA) SABC 2.

A carriage agreement struck with the pan-African pay-TV broadcaster sees the international rugby union showpiece on 2nd November become the first match of the tournament to be shown FTA in the country. The SABC had secured an eleventh-hour deal for audio rights to select World Cup fixtures but failed to get a TV deal.

SABC 2 will also broadcast the third-place playoff match between New Zealand and Wales on 1st of November.

SABC’s chief executive Madoda Mxakwe said: “The SABC is excited to be able to bring this historic game to the nation, as the public broadcaster recognises the role it plays in social cohesion, nation building and promoting sports of national interest.

“We remain committed to entering into commercially viable agreements and we support and wish the Springboks well as they pursue a place in history.”

The agreement comes amid SABC plans to launch its very own over-the-top (OTT) service, which it says will see it regain some of its original programming that it currently sub-licenses to third-party operators.

Mxakwe added: “The SABC has developed an integrated OTT strategy with the goal that the SABC develops or acquires its own OTT streaming platform as a medium-term goal.

“This will allow the SABC to control its own destiny into the future. Previous funding challenges and an inquorate board for over five months this year has slowed us down but not stopped our OTT plans.”
Source: Sports Media News