Cartoon Network’s first 100% African animated shorts show off with outstanding performance results!
25 March 2020
Cartoon Network Africa’s Shesha Fest did not hold back as viewers got to see, for the first time, a melting pot of highly innovative shorts, wholly produced in Africa! The block fest, an on-air stunt showcasing local animation, not only captured the imaginations of our African audiences but made history by outperforming some of Cartoon Network and Boomerang’s favourite shows in the same month.
The short block fest, launched on 11 January and, showcased Garbage Boy and Trash Can, Majitu and Intergalactic Ice Cream, the three winning shorts from Cartoon Network Africa’s Creative Lab competition. The competition began its journey in 2018 as an African venture designed to bring innovative, local short-form content to the channel, and its digital platforms, while reinforcing the local relevance of the brand. The result was the first 100% African animated content production led by Cartoon Network and wholly created and produced in Africa in collaboration with the South African animation studio, Mind’s Eye Creative, making kids across the continent laugh out loud.
“As kids content specialists who lead the pay-TV category, we are driven by the ambition to develop local kids’ content that resonates with our local audience. We selected the three winning shorts for their creative strength, story lines, and local, original content,” says Ariane Suveg, WarnerMedia’s Programming Director and Head of Kids Content, Africa. “It was crucial to respect and preserve the unique idea of each creator throughout the production journey, making sure that our local fans genuinely connected with each story.”
The three local Cartoon Network African shorts dominated the top three competitive shows across all TV channels for kids aged four to 14-years-old*, for the month of January, outperforming some all-time favourites. At its highest performance, and ranking as the #1 show in January, Garbage Boy & Trashcan managed to achieve more than 265 000** viewers. Majitu’s highest performance followed closely behind with 222 000** viewers while Intergalactic Ice Cream attained a record of 179 700** viewers ranking it as the #3 top competitive show for the month.
“We are extremely thrilled to see the positive way our local audience responded to our local African animated shorts. Cartoon Network is very proud to have worked with such great talent on the continent in creating their own authentic stories that have resonance and relatability. Initiatives like Cartoon Network Africa Creative Lab and Shesha Fest is only the start, but shows our strong willingness to partner with, and support, the African animation industry,” Suveg concludes.
Source: Press Release