8 April 2020


East African Community opens portal for film competition

The East African Community (EAC) has opened the portal for submission of the inaugural Short Film Competition for young citizens in the region.

At the same time the organisers of the competition have extended the deadline for submissions to April 30 as a result of the outbreak of the coronavirus pandemic in some the participating countries.


The maiden EAC Short Film Competition, is the latest efforts to inspire and capture views, and desires of young citizens in East Africa. It was launched in January as part of the new drive to accelerate citizens’ engagement this year.

Announcing the opening of the web portal for submitting the short films, the EAC Secretary General, Ambassador Libérat Mfumukeko said the contest, the first of its kind by the regional body, is targeting over 10 million citizens using new innovative tools as part of a new campaign dubbed “The EAC I Deserve”, a citizens’ engagement campaign.

“The EAC Short Film Competition will involve young people from all our six partner states and a total of 33 youthful winners will share Sh2.6 million as prize money,” said Mr Mfumukeko.

He further clarified that short films in French language will be accepted but must have English subtitles and must stick to April 30 deadline to allow for more young people to collaborate using online tools.


“The short films will be judged based on creativity, originality, popularity, entertainment value and advancement of the integration agenda” added Mr Mfumukeko.

He announced that the competition creates a new opportunity for the regional to hear stories directly from the citizens on what they think the region has and has and what it has achieved so far.


“The competition also aims at unveiling the impact the region has made to the world and the future of EAC and how they want to live in it in future,” said the ambassador.

He noted that most of the EAC youth in the region are Information and Communication Technology savvy and were the brains behind the competition.

“The youth have increased usage of social media communication which now commands close to 30 million active social media users monthly, with an average growth of 15 per cent annually and has become the main source of accessing news for East African citizens,” said Mr Mfumukeko

“Interested youth should upload their submissions on their personal or friends Facebook, YouTube, Twitter, Instagram or TikTok accounts, include the campaign hashtag #TheEACiDeserve in their postings on digital channels and later upload the films through www.theeacideserve.com.”


Youth aged between 18 to 35 years are encouraged to participate in the competition and may use any genre to produce the video or animation while the length should be between 30 to 59 seconds.

The year-long project is supported by the German Government through German Development Cooperation (GIZ) and aims at highlighting the regional achievements and challenges in the past 20 years under one theme: One People, One Destiny.

“The campaign encourages all stakeholders to work together to build an economically secure and prosperous future as united citizens,” he added.

The vibrant youth in Nairobi, Kampala, Kigali and Bujumbura took part in the awareness campaign as part of the mobilisation efforts to encourage citizens to take the chance to inspire the change they want to see in the region.
Source: The Nation


MultiChoice Talent Factory launches free online Master Class       

The MultiChoice Talent Factory (MTF) this week launched a series of online Master Classes which are available on its creative network portal, offering exclusive access to practical, industry expert-led skills workshops affording film and television professionals the ability to interact and learn from the best in Africa.

The Master Class series launches with the ‘Produce Like a PRO!’ class which is a 20-module masterclass on production from pre to post and comprises of 20 carefully crafted modules. The ‘Produce Like a PRO!’ class serves the industry’s need for easier access to training material, tutorials and templates and available to over 25 000 registered users with a profile on the Talent Factory portal.

The master class offering, according to the CEO of General Entertainment Yolisa Phahle, is part of MultiChoice Group’s mission to up-skill emerging creatives and seasoned professionals in the Film and TV industry across the African continent.

“What makes the ‘Produce Like a PRO!’ series unique is that it’s been specially designed as an A to Z package for tools and templates to equip new producers with the know-how to operate in this industry. From budgeting to casting, the modules have been created by Marie Rosholt, a highly esteemed pioneer in reality television as Executive Producer of 12 series of Big Brother, Survivor, Fear Factor, Deal or no Deal and other series. The recorded master classes have been filmed and packaged by our MTF students sharing the industry master classes hosted by our MTF Academies in Lagos, Nairobi and Lusaka with leading industry experts including Tunde Kelani, Christian Epps and Steve Gukas,” said Phahle.

The ‘Produce Like a PRO!’ series is also rooted in breaking down the barriers of access to industry information, and instead ensuring that veteran knowledge and experience is passed on to the next generation of African storytellers. The series also compliments recorded master classes which address industry concerns such as accessibility, opportunity, and quality in local productions.

Launched in March 2019 as the third touchpoint of MultiChoice Africa’s ground-breaking corporate shared value (CSV) initiative, the Talent Factory portal is a pan-African, film and television digital marketplace for information sharing on all aspects of Africa’s creative industry. The portal offers open, cost-free access to film creatives across Africa to showcase their talent, access opportunities, stay up to date with industry news and expand their industry network. To date, the portal has over 25,000 registered profiles.

The portal is also supported by our various partners including DOLBY (bringing conversations with Oscars nominated artists and winners), the NYFA, AVID through JASCO Broadcast Solutions, Nihilent, among other international and local industry partners.
Source : The ECONOMIST