How Covid-19 Changed Everything for Annecy Competition Feature ‘Jungle Beat’

18 June 2020

Broadcast

Jungle Beasts

How Covid-19 Changed Everything for Annecy Competition Feature ‘Jungle Beat’

Sandcastle Studios’ “Jungle Beat: The Movie,” produced in collaboration with South Africa’s Sunrise Productions, had big theatrical plans for its post-festival life. But all that changed when the world went into lockdown in response to the Covid-19 pandemic.

“When the pandemic came, we realized theatrical wasn’t going to happen, so we started thinking about putting it on VOD,” Sunrise founder Phil Cunningham told Variety in a call ahead of the film’s June 15 Annecy world premiere.

“But then the big question became, how are people going to know about it?” he asked.

In choosing to distribute themselves, Sandcastle also picked up the responsibility of marketing the film. And, while they did employ some traditional marketing practices, most of their publicity efforts went to identifying and contacting influencers whom they felt represented the values of the company as well as the “Jungle Beat” franchise and who themselves enjoyed the film. Read the full article on Variety here.