Séminaire Startimes pour l’Afrique

Diffusion Audiovisuel

La ville de Tianjin en Chine a abrité du 9 au 12 juin la cinquième session du séminaire sur le développement de la télévision numérique en Afrique

Une trentaine de pays africains a pris part à ces assises, ainsi que des spécialistes de la migration numérique venus de la Chine et des autres pays. La délégation de la République du Congo a été conduite par le ministre de la communication, Bienvenu Okiemy qui a affirmé l’engagement du gouvernement congolais en faveur du développement de la télévision numérique. «Nous sommes fortement attachés à la question de la numérisation. La numérisation, c’est bien sûr l’image de qualité, c’est des multiplicités de chaînes pour nos populations ; c’est accéder à d’autres cultures que la nôtre propre culture. C’est aussi renforcer la culture congolaise parce que nous allons devoir avoir les entreprises audiovisuelles de qualité», a-t-il soutenu.
 
M. Okiemy a ajouté qu’«il faut aller vers cette numérisation parce que cela nous donnera les possibilités d’avoir un PIB certainement plus important. Parce que les entreprises audiovisuelles, c’est l’économie de demain. Il est vrai que techniquement, c’est d’abord Brazzaville et Pointe-Noire qui sont concernées parce que les délais sont très courts. Dans un deuxième temps, ce sera toutes les autres villes du Congo». Organisé par le groupe chinois Star Times, le séminaire sur le développement de la télévision numérique en Afrique est une plateforme d’échanges et de partage d’informations et d’expériences sur les enjeux de la numération. Ce rendez-vous qui se tient chaque année, a été organisé pour la première fois, en 2011 sur le sol chinois.

Cette année, près de 150 personnes venues d’une trentaine de pays d’Afrique y ont participé. Elles ont débattu des thématiques telles l’expérience réussie de la migration numérique en Afrique, la promotion de la numérisation par satellite et du progrès social avec la télévision numérique, le financement du projet de migration numérique.

Le PDG du groupe Star Times, Pang Xinxing, a évoqué à l’ouverture de la rencontre la nécessité pour l’Afrique de se doter de la télévision numérique en vue du développement socioéconomique. Spécialisé dans la migration numérique, Star Times offre une variété de programmes couvrant 28 pays d’Afrique sub-saharienne. La présidente de la haute autorité de la communication en Guinée, Martine Condé a estimé qu’en organisant ce séminaire, Star Times témoignait la volonté de la Chine d’aider les pays africains à s’approprier les nouvelles technologies de la communication. «L’avenir de l’Afrique ne peut se concevoir sans l’accompagnement de ses partenaires», a-t-elle souligné, avant de demander aux pays africains de partager l’expérience de la transition numérique avec la Chine.
 
En marge de ce séminaire, Star Times a signé un accord de partenariat avec la ligue allemande de football (Bundesliga) portant notamment sur la retransmission en direct des matches du championnat allemand de première division dans les programmes du groupe chinois...

Le groupe chinois Star Times est présent au Congo bien que ses activités n’aient pas encore atteint leur vitesse de croisière. «Au Congo, nous avons obtenu la licence pour mener nos activités. Mais, pour le moment, nous n’avons acquis qu’une seule fréquence. L’an dernier, il y a eu la signature d’un contrat de migration numérique entre Star Times et le Congo. Je crois que dans un avenir proche, le paysage de la télévision numérique connaîtra un développement rapide au Congo», a justifié Pang Xinxing.
 
Le tout premier projet de Star Times en Afrique a été lancé au Rwanda en 2007. Finalisé en 2008, ce projet a connu un succès. Ce groupe possède plus de 5 millions d’abonnés en Afrique et 10 millions en Chine. Il offre 350 chaînes parmi lesquelles ses propres chaînes, les chaînes internationales, les chaînes africaines et chinoises. Ses programmes sont diffusés en dix langues à savoir le français, l’anglais, le portugais, le chinois et six langues parlées en Afrique.
 
Le tout premier projet de Star Times en Afrique a été lancé au Rwanda en 2007. Finalisé en 2008, ce projet a connu un succès. Ce groupe possède plus de 5 millions d’abonnés en Afrique et 10 millions en Chine...

Source : La télévision numérique en Afrique au cœur d’un séminaire
Par Christian Brice Elion - 12/06/2015
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Lire également : Chine : La question de la numérisation de la télévision en Afrique au cœur d’un séminaire

 

Les derniers communiqués StarTimes ... en anglais:

 

The 5th African Digital TV Development Seminar is officially begun.

Digital Television Promotes Social Development.

On June 9th, 2015, the 5th African Digital TV Development Seminar is officially begun in Tianjin, China. Leaders of Broadcasting & TV Administrations, heads of national TV stations from 29 countries like Nigeria, Tanzania, Guinea, Kenya, Mozambique, Cote d'Ivoire, Uganda, Zambia, the Republic of Congo, Togo, Sudan, Indonesia, Sri Lanka and leaders from Ministry of Culture, Ministry of Foreign Affairs, Ministry of Commerce, State Administration of Radio Film and Television,Beijing Municipal, Beijing Economic and Technological Development Zone, Beijing Cultural Bureau attend the meeting together with leaders of financial institutions like Export-Import Bank of China, China-Africa Development Fund, China Export & Credit Insurance Corporation as well as the main media from China and Africa, besides senior experts from broadcasting & TV industry of Europe and America. The total number of attendance is 119. 

Mr. Liu Yuzhu, Party Member and minister assistant of Ministry of Culture initially expresses warm congratulations to the opening of this seminar on behalf of Ministry of Culture of China and extends sincere welcome to all the guests. He points out that in recent years the communications and cooperation between China and African countries in politics, economy, culture, and technology have been furthered gradually, particularly in the cultural areas where great achievements are achieved. This has not only created a dynamic situation of equal importance towards cultural exchange and commercial trades, but also interpreted and communicated the Chinese culture and the strategy of peaceful development to the utmost. StarTimes elaborates the leading role as the national demonstration base of cultural industry to the full extent and sets up the digital TV network across 22 African countries, having become one of the most influential digital TV operators and playing a positive role in terms of promoting brilliant ancient Chinese culture, facilitating the cultural exchange between China and African countries, as well as improving the living standard of African people. He believes that cultural enterprises like StarTimes will play a more influential role, with more responsibility.

In addition, he notes that the key of the development sustainability of the world economy lies at seeking development while opening up and carrying out win-win through cooperation. All having long histories and brilliant civilizations, China and African countries possess profound base and great potential for developing cultural industry. With the interdependence among all the countries deepening, we should seize the development opportunity of cultural industry, expand the communications and cooperation of the cultural enterprises in many countries, actively carry out cultural trade and promote the international competiveness of cultural industry. He hopes that all countries can compose a new chapter of cultural cooperation and communications between China and African countries, taking the cooperation of cultural industry as the opportunity.

Mrs Martine Conde, president of National News Committee of Guinea, points out that China has been always taking solid measures to help Africa for a better development. Many competitive companies like StarTimes strive to meet the needs of African development and share valuable experience with African countries. Under the background of digital development, Guinea wishes to face up difficulties and challenges together with friends from China, hand in hand, actively carrying out the digital migration as soon as possible.

Mr. Chishimba Kambwili, Minister of News Department of Zambia, notes that it is worth appraising that China adopts the notion of win-win cooperation, considering that China is a rather advanced country in terms of information and communications, Internet, digital TV broadcasting, as well as education, culture, healthcare. Valuing the long-term friendship all the time, Zambia sincerely hopes to share talents and experience in various areas, draw on all the wisdom, as well as create an information society together with China. He notes that the digital migration in Zambia is in process, expanding from cities towards the country site, with the contract between StarTimes and Zambia signed last year. Zambia will carry out this great career with the aid of StarTimes in the future.

In addition, leaders from Ministry of Foreign Affairs, Ministry of Commerce, Beijing Economic and Technological Zone, Export-Import Bank, China-Africa Development Fund and China Export & Credit Insurance Corporation all address the seminar warmly. 

Pang Xinxing, chairman of StarTimes Group, addresses the theme speech, Digital TV Promotes the Social Development, at the seminar. He notes that June 2015 is the expiration date of switching off analog TV, which is regulated by Information and Technology Unit (ITU). It is of great importance for StarTimes to call up the guests from China and African countries and talk about the opportunities and development in Africa brought about by digital TV. Digitalization can provide subscribers better experience of higher clarity, more abundant content and more viewing convenience. Thanks to the social development, informatization, networking and videoing are the inevitable trends of the future. StarTimes will help Africa establish a new Broadcasting & TV industry in the process of the digitalization of program sources, broadcasting and controlling systems, transferring network and user terminals. With strong technological strength and abundant experience, StarTimes is confident to promote broadcasting & TV industry of Africa for furthering economic development.

On the afternoon of June 9th, Jörg Daubitzer, Operational Officer of DFL Sports, one of the subsidiaries of Bundesliga, signs the contract of exclusive broadcasting right of Bundesliga for the next successive five years, from 2015 to 2020. Subscribers of StarTimes will be able to view brilliant Bundesliga matches of 18 teams, including Super Bowl and Extra Match of Upgrading and Downgrading. Each season will involve 300 matches. On the same afternoon of June 9th , StarTimes also signs a contract with American Discovery Communications in terms of channels, content and brand, after which subscribers of StarTimes  can watch Discovery Science, a education and entertainment channel of superior quality, and Eurosports News

STarTimes has registered companies in 28 countries to date, and got digital TV operated in 16 countries. With more than five million users, StarTimes has become the most influential and fastest digital TV operator. Currently StarTimes’ channel platform has 350 channels, 21 of which are run by StarTimes itself, with the annual renewal amount being 20,000 hours. In addition, the African headquarter of StarTimes and Film & TV Dubbing Base will be built up and available by 2016. 

 

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Sports on TV - Bundesliga – Exclusive on StarTimes Media Africa

Catch all the action and excitement of the BUNDESLIGA, every weekend, exclusively on StarTimes.

Tianjin Henda Hotel: 9 June 2015 More than 119 guests witnessed the signing ceremony between Jörg Daubitzer, Managing Director of Bundesliga’s commercial arm  DFL Sports Enterprises and Group President of StarTimes, Mr XinXing Pang, for the exclusive broadcast rights of the BUNDESLIGA, for the next five seasons (2015-2020). 

StarTimes subscribers will get to enjoy highly entertaining German football from 18 teams of the BUNDESLIGA, including the German Super Cup, that’s over 300 matches per season! 

Matches will be broadcast live, on all sports channels, including Sports World Football, Sports Premium HD, Sports Premium, Sports 2, Sports Life and Sports Focus. The next season starts on 1 August with the Supercup between Bundesliga champions FC Bayern München and DFB Cup winners VfL Wolfsburg and the first match day kicking off on 14 August 2015 and running until May 2016.

Commenting on this incredible sports development, Pang XinXing, Chairman of  StarTimes Group said “StarTimes is the fastest growing digital TV operator in Africa with the vision of enabling every African family to enjoy the beauty of digital TV. To answer the need of African audiences, StarTimes offers a full range of programs including most local channels, a number of well-known International channels and over 20 self-produced channels. We are so delighted and proud to be the partner of choice for BUNDESLIGA and look forward to support their continued growth in the region. We believe it is a win-win cooperation and our subscribers will benefit most.

Jörg Daubitzer added “We are certain that StarTimes will provide a perfect African platform for BUNDESLIGA. Digital terrestrial broadcasting there is the technology for the future and with the help of StarTimes our amazing league will be affordable and accessible for millions of African football fans. With this StarTimes-partnership, BUNDESLIGA is taking an important strategic step in order to win the hearts and minds of a very football-savvy African football fan culture.”

StarTimes is the leading digital-TV operator in Africa, covering 80% of the continent's population with a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors. StarTimes owns a featured content platform, with 320 authorized channels consisting of news, movies, series, sports, entertainment, children's programs, fashion, religion etc. The company's vision is "To enable every African family to afford and enjoy digital TV" StarTimes achieves this by combining satellite and terrestrial DTV systems to provide an open and secure digital wireless platform. The company provides a robust signal transmission service for public and private broadcasters,that offers consumers outstanding pay-TV programs, mobile multimedia and wireless Internet connectivity.

www.startimes.com.cn

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StarTimes Signs Deal With Discovery Networks for Educational Entertainment Channels 

Tianjin Hengda Hotel – June 9, 2015  More than 119 guests witnessed the signing ceremony between James Gibbons, the Executive Vice President of Discovery Networks in the Emerging Business region, and Chairman of StarTimes Group, Mr XinXing Pang, for the broadcast rights of three educational entertainment channels.

The deal will see StarTimes subscribers enjoy high quality edutainment channels Discovery Science and Eurosports News. Investigation Discovery will be upgraded to  ID Xtra. 

Discovery Science, available on channel 222(both StarTimes/StarSat), first made its first debut on the StarTimes platform in 2013. Discovery Science is the only global network dedicated to the wonders of science. The network features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Discovery Science looks for innovation in mysterious new worlds as well as in its own backyard, celebrating science as part of our everyday lives.

EuroSports News Capitalising on Eurosport’s international network of journalists, Eurosport news is a 24/7 channel reporting the latest sports news from around the globe.

The channel is available in three languages and broadcast in 49 countries. Its worldwide distribution includes Europe, Asia, Australia, Africa and the Middle-East.

Investigation Discovery was later introduced onto the platform in South Africa. It targets women 25-49 and is dedicated to real life mysteries and investigation programming.It was rated as a TOP 10 network by women in United States. After receiving very positive feedback in 2015, StarTimes and Discovery Networks agreed the channel should be upgraded to ID Xtra, with a focus on mystery and suspense content.

The collaboration to bring high quality entertainment to viewers doesn’t end with the addition of these new channels; StarTimes and Discovery Networks are planning the launch of a new edutainment channel for the recently launched Nova package, customized especially for the African and Digital Migration market.

For just 3 USD per month, Nova customers can enjoy a Nollywood movie, Sport News, Live Matches including FIFA, International Championship Cup and selective live BUNDESLIGA games over the week end, Kids programs, cartoon, Local News, TV series from Novela, the Philippines and US and many more. 

About Discovery Communications: Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Central and Eastern Europe, the Middle East and Africa, 16 Discovery brands reach 503 million cumulative subscribers in 108 countries and territories with programming customized in 21 languages. For more information, please visit www.discoverycommunications.com. 

Media contact: Corina Potarniche - Title: Senior Communications Manager, Discovery Networks Central & Eastern Europe, Middle East and Africa

Contact Details: corina_potarniche@discovery.com ; +40747013805