Discop Africa : 2200 délégués enregistrés!

A la une

Auteur : Sylvain Béletre, Balancing Act.

C'est un record historique! Presque 2200 délégués étaient enregistrés jeudi 5 novembre 2015, au deuxième jour de l'édition du DISCOP Africa 2015 à Johannesburg, en Afrique du Sud. Ne cachant pas sa joie, c'est ce qu'à annoncé Patrick JUCAUD-ZUCHOWICKI, le directeur et fondateur de BASIC LEAD, organisateur du Discop Africa, premier marché TV en Afrique.

AudioVisuel 26 - Discop 2015, Beatrice Marshall, CCTV Africa

Ci-dessus : La présentatrice Beatrice Marshall, CCTV Africa. 

Ces délégués représentent les radiodiffuseurs, les principaux bouquets de télévision payante, des réseaux mobiles, des opérateurs en ligne, producteurs, distributeurs, annonceurs, médias et investisseurs de conduite des affaires de la télévision multiplateforme à travers l'Afrique.

En 6 ans, le Discop est passé de moins de 400 à plus de 2000 délégués, un bon signe pour les industries culturelles en Afrique. Mais la marge est encore importante. Lorsque les gouvernants des pays d'Afrique auront compris que les industries culturelles génèrent plus d'argent que l'automobile, et que le piratage doit être contrôlé afin de protéger les talents locaux, le Discop deviendra un marché gigantesque.

Au menu cette année : en plus des conférence, 'Meet your stars' est la session qui permet aux annonceurs, acheteurs, distributeurs de connaitre les programmes TV et talents qui feront l'Afrique de demain.

Discop s'offre deux étages au lieu d'un les années précédentes. Et pour la première fois, la société de production 'Urban Brew' a monté un studio de tournage pour interviewer 'live' les acteurs et experts de l'audiovisuel du continent. Cette émission est diffusée sur une chaîne de DStv MultiChoice, 'channel ED'.

Pour cette édition 2015, la Chine est l'invité d'honneur. Une importante délégation de la Chine a fait le déplacement, soulignant l'importance des investissements de ce pays en Afrique dans l'industrie audiovisuelle. Les deux principaux leviers de la Chine en Afrique sur ce secteur sont deux sociétés médias: Startimes et CCTV, ainsi que le gouvernement et ses banques partenaires.

Le cabinet de consultants 'Balancing Act' a interviewé Startimes -une société de télévision privée chinoise- sur ses projets à venir et ses opérations par pays en Afrique, ce qui permet de mettre à jour ses études sur la TV payante, la TNT et la VoD en Afrique.

Voici quelques scoops concernant l'opérateur qui croît en Afrique: Startimes va entre autre bientôt introduire un projecteur numérique à faible consommation électrique, remplaçant le poste de télévision. Il peut être alimenté avec un panneau solaire. Ce dispositif de projection (TV) permet de regarder la télévision sur les murs en grand format, avec toute la famille, les amis et les voisins... La société commercialise également un poste de télévision intégrant un décodeur numérique HD. StarTimes a par ailleurs récemment lancé un site VoD attirant 80 000 clients à ce jour.

Pour 2016, l'organisateur a annoncé le retour de DISCOP en Afrique à travers deux éditions annuelles, l'une à Abidjan et l'autre à Johannesburg, afin de mieux servir l'industrie des contenus audiovisuels, dont la croissance est très rapide sur le continent. En bonus : Discop Africa s'est également associé avec le Kalasha International film festival 2016 à Nairobi.

L'invité d'honneur au Discop Africa 2016 ? les Etats Unis.

Article lié, en anglais ICI : DISCOP hosts 2,200 registered attendees at its 2015 edition with major announcements – Round-up of news 


Crédit photo: Balancing Act / Basic Lead.

AudioVisuel 26 - Discop 2015, Olivia Kipre Dadie

Ci-dessus : Olivia KIPRE DADIE, Communication Manager, Côte Ouest Audiovisuel.

AudioVisuel 26 - Discop 2015, Trace Eutelsat Party

Ci-dessus : De joyeux convives à la soirée Trace-Eutelsat.

AudioVisuel 26 - Discop 2015, Efe Azam TV

Ci-dessus : Efe Atiyio, Director of Programming, Azam Media.

AudioVisuel 26 - Discop 2015, French Sellers

Ci-dessus : TV programme sellers.

AudioVisuel 26 - Discop 2015, China Delegation

Ci-dessus : La session 'Chine, invité d'honneur du Discop 2015'.


Here is the press release provided by Discop's organiser:

DISCOP AFRICA JOHANNESBURG 2015 ended today, Friday November 6th. 2015, after three days of intense meetings, conferences and business dealings between over 2,000 TV content producers, distributors and other industry players from across the globe.

The African TV industry is showing exponential year-on-year growth, and the over 50% increase in attendance at the 11the edition of DISCOP AFRICA JOHANNESBURG is reflective of the growing international interest in African produced content. 

A number of major deals and announcements also took place at DISCOP AFRICA JOHANNESBURG 2015:

At the China Showcase event on Nov 4th, 6 major collaborative deals were signed between South African and Chinese production companies.

Turner Africa expands reach via a deal with ConSat in Nigeria to air children’s channel Boing.

Euronews announced the launch in January 2016 of Africanews, an independent and multilingual pan-African news network.

TV4 Entertainment in the US will be licensing VOD platform Buni.tv (from Kenya) for streaming on platforms in the US and UK such as Amazon.

RTI and Mnet signed a major deal that saw Mnet securing significant amount of content from Ivory Coasts’ public broadcaster

China was the country of honor at DISCOP AFRICA JOHANNESBURG and sent a delegation of more than 20 media companies, promoting TV series, documentaries, cartoons and entertaining programs. 6 of them signed agreement on collaboration with 6 African television companies, which means more Chinese television programs are going to be dubbed and located on the African continent in the near future.

At a gala dinner on the evening of November 5th,  Minister of Arts and Culture Nathi Mthethwa had this to say about DISCOP AFRICA JOHANNESBURG and the importance of hosting China as a guest country:

DISCOP Africa, through focusing on the content needs of African audiences, through giving space to emerging creators as well as seasoned professionals, helps to activate the television and film industry into embracing the knowledge that surrounds us and is also to be found within us.

This is a meeting of minds; and indeed there are many rivers to cross and many angles from which buyers, sellers and producers emerge in order to do business across the continent. Importantly, DISCOP Africa also brings countries together as we witness here today with China the Country of Honour.

This year DISCOP AFRICA JOHANNESBURG also hosted the inaugural MEET YOUR STARS TV upfront presentations from SABC 1, 2 and 3 as well as from etv and StarOne. During three days of presentations that featured 68 top South African TV stars, over 25 shows were presented to media buyers, planners and industry influencers.

Dichaba Phalatse SABC TV Network Marketing Manager Group had this to say about the first- ever MEET YOUR STARS event, “The first meet your stars surpassed expectations, in that it gave in depth knowledge and insights into our shows to our audiences that is the mouth piece of the television industry. There’s great room for improvements and we can’t wait for next year. Watch out for the SABC theatre 2016 #SABCTVRocks.”

At a press conference held at the close of DISCOP AFRICA JOHANNESBURG, Basic Lead CEO Patrick Zuchowicki also announced an exciting series of events scheduled for 2016. In addition to DISCOP AFRICA Johannesburg that will take place from Nov 2-4 2016, Abidjan will also host its 2nd DISCOP AFRICA ABIDJAN event after this year’s successful event in June. DISCOP AFRICA ABIDJAN will take place from May 31st – June 2nd 2016.

The official Guest Countries for DISCOP AFRICA 2016 were also announced, with Morocco as the guest country for DISCOP AFRICA ABIDJAN 2016, and the United States for DISCOP AFRICA JOHANNESBURG.

DISCOP AFRICA JOHANNESBURG 2015 STATISTICS

Participants: 2,160

Countries Represented: 92

Producers Attending: 426

South African Producers: 309

Influencers: 338

Meet Your Stars celebs: 68


Video interviews - market players: 

AudioVisuel 26 - YouTube | Shirley Frimpong Manso and Ken Attoh

So far 1153 people have subscribed to Smart Monkey TV’s web TV channel which uploads 10 video clip interviews a month, covering African TV, Film, VoD, social media and media. Should you be one of those subscribers?   Find out on this Link.

Latest Video Clip Interviews:

Ng'endo Mukii on her latest film This Migrant Business shot from the people smuggler's perspective

Mtitu Gabriel on his two latest films and the state of the film-industry in Tanzania

Doreen Kessey, Ubongo on making edutainment content for phones, TV and web

Obi Emelonye on his forthcoming film Safari scripted by Tunde Babalola (Critical Assignment)

Tanzanian VoD start-up Tango TV founder Victor Joseph on streaming local movies to your TV

Iono.fm's Ryan Dingley on his online audio radio start-up and its pan-African expansion plans

Eric Kabera on his new documentary Intore about Rwanda 20 years after the Genocide

Abel Kouame, Afrika Toon on its forthcoming animation feature Poku - Ashante Princess

African comedian Mamane on his TV political satire, the Very, Very Democratic Republic of Gondwana

Stanlee Ohikhuare on his new Nigerian comedy film Stupid Movie

The Scoop: Talk show host Salim Amin gets famous Africans to reveal themselves

Voir plus ici.