Broadcast Seasons Greetings

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Seasons Greetings from Balancing Act

18 December 2017

Dear readers, viewers, contributors and advertisers 2017 has not been a great year for Africa’s broadcasters. Consumer demand in key economies has been down. The proliferation of channels in more competitive economies has put even seemingly solid companies under pressure. Some have been forced to let go of staff. Currency pressures have been hollowing out the Pay TV model. The young’s obsession with social media has been eating away at the edges of their radio and TV consumption. Centre of gravity for Pay TV shifts: The most dramatic shift of the year has been in the Pay TV market. For…