Seasons Greetings from Balancing Act

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Seasons Greetings from Balancing Act

20 December 2018

Dear readers, viewers, contributors and advertisers   2018 has been a tough year for Africa’s broadcasters. Poor macro economic performance and consolidation in the mobile industry continues to damage advertising potential. New competition for young viewers comes from everything online including social media and You Tube. Nevertheless, for those who see themselves as content producers in this coming multi-platform world there are still exciting opportunities.   Potential for growth despite the prevailing headwinds One of the challenges this year is that many of the major players are facing big challenges either right here in the African markets or in their…