Broadcast, Film and Convergence in Africa - Issue no 345 on 24 July 2020

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African broadcasters increasing online presence – Covid-19 accelerates the process

24 July 2020

Recent changes in the African broadcast industry have had one common thread: the word online always comes up now almost every time you talk about them. Before Covid-19, some broadcasters were much more reticent about the idea. Russell Southwood sticks his finger in the broadcasting online pool to see how deep it is. This article looks at three different versions of online presence for African broadcasters: Android App downloads, YouTube subscribers and Facebook Followers. For most African countries, Android handsets predominate in the market but there are exceptions. I’ve chosen YouTube subscribers rather than views because it implies a slightly…