Broadcast, Film and Convergence in Africa - Issue no 348 on 4 September 2020

Top Story

Mobile operators seek to lower the high data price barrier by bundling data and content – buy a streamed TV series or film for one price

4 September 2020

Two of Sub-Saharan Africa’s biggest mobile operators - MTN and Vodacom – are now marketing bundled content with data at a single price. Russell Southwood looks at how the mobile VoD market is changing. This week Vodacom introduced what it’s calling Video Time bundles on its on demand streaming service Video Play. They are designed to take “the guesswork out of data usage when streaming video over a mobile network. For the first time ever, customers no longer have to try and guess how much data they need to watch a movie or their favorite series”. If the user wants…