Broadcast, Film and Convergence in Africa - Issue no 361 on 26 March 2021

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AfricaXP’s PremiumFree TV bids to become a continent-wide FTA satellite bouquet that offers a Pay-TV-like experience

26 March 2021

Given the continuing slow transition to terrestrial DTT in many countries, international satellite operators like Intelsat and SES are trying to change the broadcast landscape by offering African viewers bouquets with content they want to watch. This week Russell Southwood spoke to AfricaXP’s CEO Craig Kelly and Intelsat’s Senior Account Director Christell Meyer about what’s planned. PremiumFree TV was launched in late 2018 but by 2019 were already registering on Nigerian consumer broadcast research. This 13-channel bouquet was free and transmitted unencrypted. As an FTA bouquet, several of its channels outperform those on DStv: for example, its film channel Limelight…