Broadcast, Film and Convergence in Africa - Issue no 363 on 23 April 2021

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Media Brokerage Africa gives special interest channels a voice on the continent – launching Ethiopian OTT platform in May

23 April 2021

If you’re not a large broadcast organization, Sub-Saharan Africa – with over 50 different markets – can be a bewildering and expensive place to do business in. Russell Southwood spoke to Colman Murray about Media Brokerage Africa and representing different channels and content with its boutique distribution service. Colman Murray is no stranger to the continent’s media markets, having worked for companies like WarnerMedia, Fox Networks Group and Yahoo!, finding business on the continent:”Africans don’t understand the first world’s approach to business and vice-versa. Those in California think that what works there, should work here but Africa is over 50…