Broadcast, Film and Convergence in Africa - Issue no 376 on 5 November 2021

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Mediae takes season two of Mpeke Town into Uganda on Bukedde TV in English and Luganda – Changing farmers’ lives through edutainment

5 November 2021

Edutainment pioneer Mediae has created several reality formats to address issues experienced by farmers in a number of East African countries. It has twinned audience-winning programmes with digital support services to help transform farmers’ lives. Russell Southwood spoke to Mediae founder David Campbell about the second season of its drama show Mpeke Town that will be aired in Uganda early next year. Mediae seems to be really hitting its stride, having developed three different reality TV formats focused on helping farmers to understand how to improve their livelihoods. It has also secured support from World Food Bank “supporting us to…