Broadcast, Film and Convergence in Africa - Issue no 382 on 11 March 2022

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African podcasting spreads its wings despite the barriers of poor internet quality and high data costs

11 March 2022

Podcasting in Africa has begun spread across the continent and is being adopted by both independent podcasters and more established broadcast companies. This week Russell Southwood spoke to Maurice Otieno, Executive Director, Baraza Media Lab about independent podcasters and the challenges they face. The researchers for Baraza’s ‘Is this mic on?’ report published in December last year spoke to independent podcasters in 12 African countries: Botswana, Cameroon, Egypt, Kenya, Nigeria, Sierra Leone, South Africa, Tanzania and Zambia. Although a relatively small number of producers, the geographic spread shows the widening interest in podcasts as a media channel. Unrelated to this…