Broadcast, Film and Convergence in Africa - Issue no 384 on 8 April 2022

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YouTube use in three of Francophone Africa’s key broadcast markets – Cote d’Ivoire and Senegal power ahead while Cameroon trails

8 April 2022

YouTube is Africa’s leading streamer and is a vital part of reaching new, young audiences and the diaspora. This week Russell Southwood looks at a comparison between YouTube viewing in Cameroon, Cote d’Ivoire and Senegal. Looking at YouTube subscribers and monthly views is a good way of assessing how well African countries are dealing with the digital transformation and in most countries broadcasters are the leading players. Broadcast media gives the historic players a key advantage, which some, like RTI in Cote d’Ivoire, have seized with both hands. In Cote d’Ivoire and Senegal, there is less obvious Government interference with…