Broadcast, Film and Convergence in Africa - Issue no 385 on 20 April 2022

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Sportshaka launches an African Free-To-Air sports streamer and works with Africa’s Free-To-Air broadcasters to develop local sports monetization

20 April 2022

Mark Lewis, CEO, Bravig Media is convinced that Africa’s Free-To-Air broadcasters are coming out of the post Covid-19 downturn and are moving from being just reactive to developing new content ideas. Russell Southwood spoke to him about launching a new Free-To-Air streaming channel Sportshaka and his work with Free-To-Air broadcasters. Mark Lewis launched Bravig Media in 2011 to sell Africa-specific content to the continent, particularly local language content: “We did a deal with SABC to deliver volume, family entertainment to family-focused channels and we had a big Saturday night slot.” This led them to distribute content into a variety of…