Broadcast, Film and Convergence in Africa - Issue no 387 on 20 May 2022

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African Sports Content Special: FIFA+ free streaming service will support the profile of game on the continent globally and being a woman sports journalist in Ethiopia

20 May 2022

World Cup organizer FIFA has taken the bold step of creating a free sports streaming service and says that Africa has been an ‘early adopter’. There are many ways it can be used to monetize game and its content on the continent. Russell Southwood spoke to Dave Roberts, Director of MA/OTT, FIFA about its new service and the role it can play in Africa. FIFA started thinking about a digital streaming service three years ago: “It was aware the landscape was changing for members and that there was a need for a digital response. We have created a full digital…