Broadcast, Film and Convergence in Africa - Issue no 388 on 1 June 2022

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Sliding value of African currencies will hit Pay TV model over next three years

1 June 2022

With some exceptions, the loss in value of African currencies over the last 5-7 years has already made inroads both into the value of per subscriber revenues and the content buying power of pay TV companies. Russell Southwood looks at the data on bouquet prices and currency values to explain why. In 2019 I carried out research for a Balancing Act Report called Sub-Saharan Africa’s Digital Landscape and its Top 11 Markets – data prices, smartphones, digital content and services and e-commerce. It used a Pay TV monthly bouquet prices in three markets as one element of trying to understand…