Broadcast, Film and Convergence in Africa - Issue no 390 on 1 July 2022

Top Story

Kenya’s Kukua lands landmark US$6 million investment deal to create a kids’ edutainment brand

1 July 2022

In what is probably the first deal of its kind at this scale, Nairobi-based edutainment company Kukua has raised US$6 million to build a digitally-focused brand based on its animated superhero Super Sema, a 10 year old girl. Russell Southwood looks at why the deal is so significant and its chances of success. The current investment round was led by China’s Tencent and Alchimia. The latter is an Italian VC firm that focuses on early and growth stage investments. Among other things it has invested in Virgin’s Hyperloop One and e-commerce enabler Quicup. In 2018. the company raised $2.5 million…