Broadcast, Film and Convergence in Africa - Issue no 392 on 29 July 2022

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African broadcasters - How to respond to the digital challenge in increasingly tough economic times

29 July 2022

Africa’s broadcasters nearly all took a financial hit during Covid-19 and are now about to face the impact of a global economic downturn. Russell Southwood tries to unpick the business choices that will help broadcasters through this new wave of turbulence. I’ve looked at two aspects of these financial pressures which are already very evident: the slide in the value of Pay TV incomes because of local currency devaluation (see issue 388) and the likely slowdown in advertising revenues this year after the bounce-back last year (see issue 386). Digital is already disrupting traditional broadcasting forms in Africa and as…