Broadcast, Film and Convergence in Africa - Issue no 395 on 9 September 2022

Top Story

MultiChoice seeks to ride the video streaming ‘tiger’ through an aggregation strategy and unique local content

9 September 2022

Although MultiChoice’s Pay TV subscriber numbers grew in its FY 22 results, the average amount per subscriber fell. But despite strong headwinds it remains confident about the future. Russell Southwood spoke to Yolisa Phahle, CEO of General Entertainment and Connected Video at MultiChoice about its online streaming strategy. Phahle is responsible for Connected Video in the Multichoice Group which covers both the online streaming services for their existing Pay TV subscribers and its standalone streaming platform Showmax. There is a different content strategy for each of these two areas. Over the last year she overseen 68% growth and says that…