Broadcast, Film and Convergence in Africa - Issue no 397 on 7 October 2022

Top Story

The Advertising Regulation Council of Nigeria (ARCON) sues Meta and its local agent for failing to get its advertising approved

7 October 2022

Nigeria’s advertising regulator ARCON has chosen to pick a fight with social media giant Meta over advertising approval and content. Russell Southwood looks at the implications of this legal spat and whether others will now go down the same road. ARCON has sued Meta (covering its Facebook, Instagram and WhatsApp platforms) and what it describes as its local agent AT3 Resources for US$70 million in a case that will be heard in the Federal High Court in Abuja. AT3 Resources website lists it as a public relations and events consultancy which lists Facebook as a client. If this is true,…