News Update - Telecoms and ICT in Africa - Issue No 1044 on 22 January 2021

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Beem’s Founder looks to bring together SMS and new digital channels with a Pan-African reach – smartphones still under-used in Tanzania

22 January 2021

Beem’s Founder looks to bring together SMS and new digital channels with a Pan-African reach – smartphones still under-used in Tanzania This week Tanzania’s digital marketer Bongo Live! changed its name to Beem. A name change is nothing remarkable but it provided a good moment to check out the state of the transition from SMS to more digital channels. Russell Southwood spoke to Taha Jiwaji, Beem’s CEO and Founder about the state of the business. The idea for what is now Beem was born out of wanting to help the marketing of his parents’ computer shop. Coming back from university…