News Update - Telecoms and ICT in Africa - Issue No 1059 on 27 August 2021

Top Story

Sub-Saharan Africa’s different way of doing e-commerce – Facebook pitches in with Marketplace in a 37-country roll-out

27 August 2021

Outside of South Africa, Sub-Saharan Africa’s e-commerce sector can sometimes seem like a mirage: now you see it, now you don’t. The Covid-19 pandemic has tilted the table a little towards adoption but the jury’s still out as to whether it will last. Russell Southwood looks at the latest Facebook Marketplace roll-out announcement in the broader context of the overall market. E-commerce in Sub-Saharan Africa is messy and not a big shiny creature like Amazon. You can talk about Jumia being a unicorn but that’s ‘money in’ and it doesn’t really capture the dynamics of the market. People pay cash…