News Update - Telecoms and ICT in Africa - Issue No 1060 on 10 September 2021

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Vodacom launches Sports Radio, providing English Premier League live commentary – the mobile operator as media platform

10 September 2021

The English Premier League is a key element of premium sports content and in launching Sports Radio, Vodacom is betting that it will attract a significant number of users. Increasingly mobile operators have to think of themselves as media platforms and as the email interview with the company below shows it builds on their existing football content portfolio. Q: The service is currently in South Africa. So you have the audio rights for Sub- Saharan Africa? Did you buy these directly or from Multichoice? A: Vodacom have partnered with a local rights aggregator to bring the official English Premier League…