News update Telecoms and ICT in Africa – Issue No 53 on 5 January 2001

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SOUTH AFRICA’S DIGITAL PLANET: A HYBRID E-COMMERCE MODEL

5 January 2001

CORRECTIONS: ISSUE 48 ON CAPE TOWN: THERE ARE 400-500 IT COMPANIES IN CAPE TOWN. CHARLES LANDRY’S BOOK IS CALLED CREATIVE CITIES. E-commerce was meant to completely rewrite the business model. Bricks and mortar suppliers were meant to become a thing of the past. Now e-commerce is struggling to reach the second generation, "hybrids" is the buzz word: sites that put together more than one approach to e-commerce. South Africa’s Digital Planet combines a combines a community-based site (for IT professionals) with e-commerce and auctions. Its Marketing Manager Debbie Whittaker describes how it’s working. Digital Planet is positioned as South Africa’s…